Key topics addressed:- How much should you be getting from Search Engines
- Search Engine Marketing - how to get Adwords and SEO working together
- Keyword research vs. Search Term Research
- Deeper Search Term research using other tools
- SEO truths - The 4 types of Signals Search Engines listen too
- How Social Media & Networks now influence SEO
- When to use an Agency and when to do it yourself
- Top SEO tips for publishers, retailers, travel sites and B2B sites
Graham Hansell is the Course Director for the Chartered Institute of Marketing in London, where he plans and hosts all the search marketing training.
He will be hosting the SEO workshop at
SIM 2009
Only 70 seats
What did we all do before Google?
This question is often asked by early business adopters of the internet!
Search Engines are the world's BIGGEST Q&A forum for businesses - Search Engine Marketing works because companies answer the questions that their consumers ask
Sponsored Search (PPC) is a powerful instant way of reaching these audiences immediately as shown by Google AdWords
However, as over 60% of all search engine traffic goes through Natural Search (SEO) this is where companies can really capitalise on sales and business for no media cost.
This session is aimed at the decision makers who need to gain visibility within search engines, building a plan and managing a team to achieve the maximum ROI through FREE and paid for search across Google, Yahoo and Bing.
- Get more free traffic from Google, Bing and Yahoo
- Learn how to quickly identify the opportunities and threats your site has in Search
- Build a simple business plan for search investment with ROI
- Quick Wins to common problems
- Learn how to build your site strengths and minimise it's weaknesses
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