Media

The Media industry in the Middle East is growing at an impressive rate and is experiencing some important developments over the next decade. As new and innovative media enter the market the resulting fragmentation presents media owners with new challenges in demonstrating and delivering value to agencies and clients. This is particularly apparent in the online sector with growth estimates over 20%. In addition, transparent auditing systems and processes, a necessity for 21st century media buying, are gaining in importance with many of the regions media owners.

Exhibit profile - MEDIA

The Media section of SIM 2008 will offer the regional market the first dedicated event for print, electronic, online media service providers to showcase their solutions to media buyers and clients from UAE and the wider Middle East region. As the one of the most important markets in the Middle East, Abu Dhabi provides significant opportunities for media owners to target key decision-makers from the government as well as the private sector.

Electronic Media
  • TV channels (business, news, cartoon & entertainment networks)
  • Radio stations

Print media

  • Newspapers
  • Magazines (trade & consumer)

Service providers

  • Direct marketing
  • Marketing consultants
  • Advertising agencies
  • Public relation consultants
  • Media buyers
  • Online marketing companies
  • Animation & graphic studios
  • Web developers
  • Multimedia services
  • Promotional items, giveaways
  • Production studios
  • Recording studios
  • Design studios
  

New media

  • Websites
  • Multimedia
  • Mobile communication
  • Corporate blogs
  • Interactive television\Pod casting

 Outdoor media

  • Billboards
  • Automotive advertising
  • Outdoor television
  • Street banners
  • Electronic screens
  • LED / Neon / Laser

 Retail Media

  • Point-of-purchase products
  • Video streaming / narrowcasting
Visitor Profile
 

Senior decision makers from the following industries across the Middle East & North Africa region will be present at SIM 09.

Advertising & Marketing

Agencies, brand managers, account managers, media planners, media buyers, media sales agencies

Technology suppliers and integrators

Screens, networks, kiosks, players and devices

Enterprise sector

Retail

Shopping malls, Hypermarkets & Supermarkets, Independent Stores

Hospitality & Leisure

Event organizers, hotels, restaurants, fast food chains, cinemas, theme parks

Consumer brand advertisers

FMCG, food and beverage, Automotive, Banks, Travel, Pharmaceutical

Financial

Banks and financial institutions

Public Sector

Local governments, Universities, Schools, Hospitals, Healthcare authorities

Transport & Logistics

Airports, Rail, Road and Sea

Real Estate

Developers, property owners, leasing agents





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