|
With the present global economic situation, the traditional marketing mix is certainly under review and the choices made in terms of the cost effectiveness of the equipment or media employed is critical.
OUTDOOR ADVERTISING FORUM is the only exclusive and most comprehensive outdoor advertising event in UAE to promote the successful use and benefits of outdoor advertising across the region.
The Forum brings together the region's out-of-home advertising industry and marketing decision makers from the wider enterprise sector.
Leading speakers at the OUTDOOR ADVERTISING FORUM 2008 included :
 |
Opening Remarks and Speech
Digital out of home
Interactions in outdoor advertisement
Fahed M. Al Absi
Managing Director, Synaxis Media, UAE
|
| |
 |
Advertising effectiveness on OOH in the Middle East
Scott Rowe
Director Sales, Marketing and Business Development,
Right Angle Media, UAE
|
| |
 |
CREATIVITY and OOH
Sami Al Mufleh Profile
Hills Advertising L.L.C. / CEO
|
| |
 |
OOH Advertising Sector in the UAE
William A. Jacober
Managing Director, Edelweiss FZ, UAE
Download Presentation
|
| |
 |
Out Of Home At Its Best
Wissam Zaatar
Business Development Director
JCDecaux Middle East Africa FZ-LLC
Download Presentation
|
| |
|
Transit-TV: A Malaysian Case Study
David Wong
Head of Corporate Communications
Asia Media
Download Presentation
|
| |
|
Architectural Digital Media Facades
Matthew Shankle
President & CEO
ADTI Media
Download Presentation
|
| |
|
The Efficiency of Outdoor Advertising
Joseph Khoury
Download Presentation
|
|