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With the present global economic situation, the traditional marketing mix is certainly under review and the choices made in terms of the cost effectiveness of the equipment or media employed is critical.
NEW MEDIA FORUM is an exclusive one-day strategic forum focusing on the latest trends in new media and exploring how GCC organisations can use new media more effectively within their overall marketing and communication strategy.
The Forum will provide delegates with unique practical and inspiring presentations from communications experts on how you can succeed in developing effective Marketing and Communications campaigns while making use of new media tools.
Leading speakers at the New Media Forum included :
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RSS and the emperor’s new clothes
Why do 80% of websites have RSS feed, when less than 12% of users have ever heard of RSS?
Steve Morris
CEO, Elertz, UK |
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Web 2.0 Arabia: 40 Million customers are online. Are you?
What are Arabs doing online: The growth of Web 2.0 community-driven services in the Arab World, the content challenges, the need for Arabic Services
Ahmed Nassef
Group Vice President and GM, Maktoob.com
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New media and Y generation decision makers
Marketing to generation Y
Hasan Fadlalla
BrandLounge, Founder and Managing Director, UAE |
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New Media Channels
Social Network, Blogging, EDM’s, Sponsored Text Links, Contextual / Behavioural, Targeting
Mohammed Itani
CEO, Neo Digital- A Flip Holding Company |
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New Web Media Network
Significant impact of corporate communications
John Robins
8am Worldwide, Managing Director, UK |
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Challenges facing companies embracing new technology
Are companies paying enough attention to this emerging new type of media ?
Tariq Al Asiri
General Manager
Argaam.com
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