Non-traditional media

Non-traditional media is experiencing near exponential growth in the region as consumers rank new & social media as the preferred communication medium. New media is here to stay and communications professionals are under pressure to shape their response to consumer feedback on social media networks.

The Social Media Forum at SIM 2009 attracted 183 delegates. Leading figures in the marketing and communications industry speaking at the forum included Husni Khuffash, Country Business Development Manager of Google UAE; Joel Berger, Managing Director of Fox Interactive Media/MySpace Germany; and Andrew Bleeker, the New Media Director for the largest Social Media campaign in history: Obama for America, Barack Obama’s 2008 presidential campaign.

Exhibit Profile Electronic Media New Media Social Media Outdoor Media Service Providers Who Visits Meet with Printing Houses Advertising agencies Media buyers and marketing decision makers from the Middle East region.

Social Media Forum Social Media Forum at SIM - Abu Dhabi takes centre stage with the region’s most comprehensive Social Media event. Social Media Forum explores how you can use social media more effectively within your overall strategy and discusses what social media can do for your business. It’s about brands, having conversations and engaging with audiences. It’s about the permanent change in the region’s marketing, PR and news landscape.