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With the present global economic situation, the traditional marketing mix is certainly under review and the choices made in terms of the cost effectiveness of the equipment or media employed is critical. DIGITAL SIGNAGE FORUM is launched to provide the regional marketing communications industry a dedicated event for
| Digital Media - the fastest growing marketing channel. |
DIGITAL SIGNAGE FORUM featured exciting discussions on technology, hardware, software and applications bringing together suppliers of hardware & software, integrators, location owners, content developers and advertisers.
Leading speakers at the Digital Signage Forum included :
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Introduction of the Digital Signage Forum and the industry
Raad Raad
Managing Director
MxN Middle East FZ-LLC
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Brand Building through Digital Media
Bringing the brand to life through digital media
Achieving brand dominance in cluttered markets
David Bennett, Senior Vice President - Brand Strategy, Emirates NBD, UAE
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What you see is what you hear
How Sound attracts attention to your digital signage project Chances and challenges of synchronizing audio with video
Michael Kimmich, CEO, Echion Corporate Communication AG, Germany
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Adopting Digital Signage for competitive advantage
Although Digital Signage is a large investment, your competitive advantage will be significant
Theo deLange, Sales Director EMEA & ASPAC, Coolsign, Netherlands
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Evolution of Digital Media
Advertising evolution to meet demand
Impact on consumer & environment (interactivity to build relationships)
Fahed M. Al Absi, Managing Director, Synaxis Media, UAE |
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Creating a bullet proof Digital Signage RFP (Request for Proposal)
Importance of outlining campaign objective, target audience and brand strategy. How can you get the right solution ?
Ahmed El Ridi, General Manager, SCALA / Specialized Software Services, UAE
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Marketing your Digital Media Network
Utilising Dynamic Media to reach maximum eyeballs
Combining your network with existing media options in your venue
Anurag Tripathi, Vice President – Mall Promotions & Media, MAF Investments – Shopping Malls, UAE
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What makes or breaks a media network
The optimal mix of technology, content, placement, and pricing required to make advertisers want to be seen on your network.
Ziad Jarrar, Head of Business Development, Spotmedia, KSA |
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Digital Signage: Current and Future Trends
Lou Giacalone, Jr., President and Founder, CoolSignKSA
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Digital Signage meets Shopper Media
Patrick Crosbie
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Creating Wow Through Digital Signage
Mike Fabian, General Manager CRI Europe, Ltd.
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Interactive Digital Signage: Your "Virtual" Sales Manager
Mike Finckh, CEO – Concept International GmbH Munich, Germany
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