Digital Signage Forum

Digital Signage Forum is the only dedicated Out-of-Home (DOOH) event in the Middle East. Abu Dhabi will host the second edition of the forum on 19th October 2009 at SIM – Signage, Imaging & Media trade show at the Abu Dhabi National Exhibition Centre.

DOOH is the fastest growing marketing channel which can deliver advertising messages in shopping malls, retail stores, airports, metro stations, movie theatres, banks, office buildings, government offices and hospitals.

Digital Signage Forum is designed to assist delegates understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The forum will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans and identify the best sources of assistance.

Considering the present global economic situation, the traditional marketing mix is certainly under review and the choices made in terms of the cost effectiveness of the equipment or media employed is critical. SIM 09 is the leading trade show for the regional marketing communications sector and feature dedicated forums to address trends in media.

Topics & Speakers at Digital Signage Forum 2009

Monday, 19th October 2009
10:00	Opening Remarks by Chair
10:10	Creating Wow through Digital Signage •    Surprising ways of making sure your message gets through to customers •    Making a digital sign an important part of your overall customer experience Jason Friedman, Founder and CEO, Creative Realities (CRI), USA and CRI Europe, LTD View Presentation
10:50	Retail Digital Signage for the Arabic customer •    What are the key issues for digital signage suppliers to the Arabic banking and retail sectors? Hugh Coghill-Smith, Sales & Marketing Director, ONELAN Limited, UK
11:10	Digital Signage: Current and Future Trends •    Where are we today? •    What do we have to expect in the near Future? Hardware, Software and Services Lou Giacalone Jr., President, Coolsign (CS Software Holdings LLC), Netherlands View Presentation
11:40	Coffee Break / Networking
12:00	How to Implement Digital Signage Network in a Difficult Economy? •    Ways to cut cost of players and software •    Way to improve quality of output to screen •    How to reduce costs of maintenance and improve operational efficiency •   How to save screen life and electricity by programming screen to shut off when not needed Raad Raad, Managing Director, MxN, Dubai, UAE View Presentation
12:20	Turning Viewers into Customers Attention – Creativity – Measurement – Advertising Inventories Arvind Lakshmikumar, CEO, Serial Innovations, Bangalore, India
12:40	The Power of Digital Signage with an Integrated Radio Station •    Introducing the Award winning Radio Vision and the case studies to prove ROI Bruno Brookes, CEO, Immedia Group PLC, United Kingdom
13:00	Lunch Break/ Networking / Visit the Exhibition
14:30	Digital Signage meets Shopper Media Patrick Crosbie, Managing Director, Evolved Digital Media, UAE View Presentation
14:50	Generating Brand Power with Digital Signage Changing Media in the recession: “How is the show down impacting the Media World?” Ahmed El Ridi, General Manager, SCALA / Specialized Software Services
15:10	Dynamic Digital Media and the Mall….. •    Frequency and Recency of the Message •    Opportunity to See •    Making it Personal Anurag Tripathi, Vice President, Mall Promotions & Media MAF, Dubai, UAE
15:30	Coffee Break / Networking
15:45	Interactive Digital Signage = Your Sales Manager! Mike Finckh, Managing Director, Concept International GmbH, Germany View Presentation
16:15	Trends in Mobility and the Implications to Digital Signage Joe Rabah, Managing Director, Symon Middle East, UAE
16:35	LG “ Super Sign” solution for the advanced digital signage •    The introduction of new digital signage solution SC Kang, Chief Engineer, Digital Signage Business, LGE, Korea HQ
17:05	Close

Benefits of Attendance

 

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Gain access to the lucrative and growing Middle East market

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Network and establish contacts with professionals and decision makers from all over the world

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Learn how electronic advertising systems may have direct impact on profit growth

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Select key suppliers and find customers for equipment, software and services

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Improve awareness of your brand using the most rapidly growing sector of the advertising market

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Learn about the latest technical achievements, which enable advertising content delivery

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Improve skills of your personnel, establish new contacts, have beneficial communications with colleagues from the industry

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Listen to the success stories in using electronic advertising and information systems

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Meet a big number of professionals in this business under one roof