Marketing professionals are turning to alternative advertising avenues, such as e-marketing, direct marketing and digital signage, in a bid to bolster better ROI on the marketing spend. In the Middle East, where new hotels, retail stores and mega malls are opening at an unprecedented rate, the digital signage market is set to see unparalleled growth. Read More

DOOH Media Forum is designed to help marketing, advertising, branding agencies, integrators and shopping mall management to understand the potential and rapidly changing market dynamics of digital out-of-home advertising. The forum aims to help attendees to focus on strategies and tactics to deploy digital-out-of-home into their upcoming plans. Read More